Slip of the Tongue
Jojo Agot | Tuesday, December 29th, 2009 | 2 Comments »
Did he really say that?
Globe Telecom President and CEO Ernest Cu’s interview with abs-cbnNEWS.com last week raised a few eyebrows in the Philippine blogosphere. In his attempt to explain Globe’s marketing campaigns amidst the poor economic conditions in the country, Cu’s words came out quite wrong.
“It’s important to know how our prepaid customers think. If you’re a telco, how do you convince a farmer to spend his money on prepaid load over food? And how can you make him choose you over the other telco? How do you keep him spending? That’s where the challenge is.”
“At the end of the day, Globe’s goal is to generate revenues for a continuously growing company.”
Personal Finance Coach Randell Tiongson’s reaction was sharp:
Whatever happened to business ethics, corporate social responsibility or just plain decency? I know that profit is the main reason for business, but this is another issue and it’s absolutely, well… wrong!
Carlo Ople’s advise to Globe CEO? “Mr. Cu, if you have a speech writer, fire his ass!”
Ouch! Maybe it was just a bad analogy but what a terrible thing to say. Either he should hire a PR to do interviews for him or he should start relearning John Maxwell’s 21 Irrefutable Laws of Leadership, beginning with the Law of E.F. Hutton if possible.
Globe Telecom are losing their sales in these few months. They are experiencing boastful struggles against competitors who have large capital. Their decision was to be aggressive as possible to outlast others and cast their strategies back in the waterjug. It is important to note that Globe focuses on TM campaign and ads that gives them a huge slice-on-the-pie budget. Such experiences forces them to force…
Cool!