Did he really say that?

Globe Telecom President and CEO Ernest Cu’s interview with abs-cbnNEWS.com last week raised a few eyebrows in the Philippine blogosphere. In his attempt to explain Globe’s marketing campaigns amidst the poor economic conditions in the country, Cu’s words came out quite wrong.

“It’s important to know how our prepaid customers think. If you’re a telco, how do you convince a farmer to spend his money on prepaid load over food? And how can you make him choose you over the other telco? How do you keep him spending? That’s where the challenge is.”