Seth Godin:

In a race to go faster, cheaper and wider, it’s tempting to strip away elegance, ornamentation or subtlety. If you want to reach more people, aim for average.

The market, given a choice, often picks something that’s short-term, shoddy, inane, obvious, cheap, a quick thrill. Given the choice, the market almost never votes for the building, the monument or the civic development it ends up being so proud of a generation later. Think about it: the best way to write an instant bestseller is to aim low…

If you want to write, stay off of social media. There is a fallacy that people keep repeating about writers and communicators: you have to be everywhere.

Really?

You can’t be reacting and writing at the same time. If you mean to write, you can’t be responding to everything happening on Facebook. Multi-tasking is a myth. Either you¬†create or react. But you can’t do both. You have to make a choice.¬†